Digital Transformation – Measuring Digital Transformation

Markus Becker of SPS International speaks about measuring Digital Transformation

Digital Marketing – Marketing prowess makes UK world leader

John Paleomylites, Founder of beatthatquote.com, speaks to yBC about the UK having the most effective and developed marketing industry, and more specifically in digital marketing. London is a mine of talent that businesses can draw on to benefit them.   /**/ Digital marketing is now a formidable part of any businesses marketing strategy. Online has
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Customer engagement – how do you know if they are engaged?

Don Peppers, Founding Partner of Peppers & Rogers, speaks about customer engagement.

Business Intelligence – Why we need intelligent systems

Business Intelligence insight from Saffron Technology founder Manny Aparicio

Data Analytics – The demise of traditional market segmentation

Manny Aparicio, co-founder and CEO at Saffron Technology, speaks about big data analytics and the new type of customer segmentation.

IBM – Midmarket CIO’s rush to analytics and mobile

83% of midmarket CIOs are now looking to invest in analytics and 72% are looking to adopt mobile solutions.

eBay beats out Apple in social media top 50

Ebay beats out top brands via depth of community.

Step 1: accept information overload

Digital transformation specialist discusses how best to face up to data challenges.

He or she who exploits the data wins

Technology boss Gayle Sheppard explains the opportunity with data and analytics.

Cisco on company wide data

Anita Baker of Cisco on how marketing team put data to good use.