Signs social media is serious business
If you’ve been thinking social media is “optional”, all that may be about to change. If you follow the marketing and PR industry, you’ll see big players like Edelman are repositioning themselves. Digital is now a core part of the communications mix. All companies need to become publishing companies because telling their story through traditional
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If your brand and expertise are so impressive, why doesn’t Google rank you?
You are a big city law firm with impressive credentials and partners who are leaders in their fields. These facts are reflected everywhere – in your offices, your stationary, your marketing collateral. But what about on Google? If your firm wants to be recognised and endorsed as a player in the industry, it’s imperative you
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How video eBook trumped whitepaper
I blogged recently about a case study series I’d read from Marketing Sherpa that showed how companies are using social media to generate sales leads. I’ve been saving one particular example from that series because it cuts to the heart of what we do at yBC.tv. Here’s the story. A networking communications company repackaged a
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What does engagement mean to you?
Not long ago, I was in London with 400 marketing professionals filming our client Alterian’s Engaging Times Summit. It’s all about how marketing is changing and Alterian had some leading speakers – including DM pioneer Stan Rapp and Will Whitehorn, president of Virgin Galactic. The interesting thing has been how different marketers interpret “engagement”. At
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