Local yBC channel for Southend on Sea
Today we announced the launch of yourBusinessChannel Southend, an online TV channel dedicated to profiling Southend businesses, that we’re producing in partnership with local businessman Baiju Solanki. I first met Baiju at a networking event. He had just been named Southend’s Businessman of the Year and was mulling over ideas to promote the business community
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The irony of “research in motion”
Tomorrow, I head to Berlin to speak at the annual BlackBerry EMEA Alliance Summit 2010. I’ll be there for the rest of the week. Between 250 and 350 of BlackBerry’s partners – from mobile networks to niche two man developers – will be attending, and there is a packed agenda. Research in Motion (RIM, the
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yBC Insight tackles industry issues
This month, we’re in the midst of a very interesting research project for an industry organisation based in Brussels. It involves listening in online to gather intelligence related to their issues – and the early results suggest it’s going to get them a whole lot of information they aren’t getting from any other source.
Video keeps online comms on-message
When bloggers pick up company press releases, more than ¾ of them distort the original company message, according to research from PR firm Burston Marsteller and reported in Emarketer. Burson-Marsteller looked at over 150 messages sent out by FT Global 100 firms, and discovered a significant gap between the message and the coverage. Distortion was highest
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Apple and cool business technology
Stay tuned for some new shows about clever use of technology in business development and HR. We’re going to be interviewing some of Apple’s most interesting clients about how their making technology work for them. As a fan of the whole Apple “experience” I am looking forward to getting started – interesting, and I fully
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Gap teaches us “community” is a reality that needs dealing with
If you follow business news you’ll have witnessed some interesting issues management by Gap of late. Whether you think what happened is right or wrong, there is I think a greater lesson for everyone in business today. That’s the fact that today a (relatively small) group of customers can make a big noise and derail
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B2Bs find social media great for brand building, relationships
Building brand reputation and awareness are the most effective uses of social media for B2Bs, according to a new data just released byMarketing Sherpa and available free on their site during October 2010. The research found 92% respondents thought social media was very effective or somewhat effective at influencing B2B brand reputation, and 91% consider
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People in glass houses…
Fresh from announcing our decision to guarantee positive ROI for all our client work, the godfather of direct marketing Stan Rapp’s comments on advertising had particular resonance when I interviewed him in Chicago recently. What did he say? “Advertising is the only business in the world that lives with 50% waste.” Perhaps Advertising Age might
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Helping PR stay current
Keeping on top of the “stakeholder communications” brief means most PR practitioners are quietly adapting their skill set and market offer to deal with the hard fact that their clients’ important stakeholders spend a significant amount of time online. One of the most high profile examples of course is Edelman, which now advocates engaging with
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ROI guarantee goes to the heart of the matter
Are you a marketer or business leader who’s sitting on the fence about social media? Engaged but not investing? I’ve got a challenge for you. What if yBC.tv were prepared to guarantee positive ROI for all significant editorial and 1:1 marketing campaigns you do with us? Would that help? At yBC.tv we’ve been having some
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