Big opportunities for video marketing innovators

“Video is one of the most powerful methods of engaging your audience whilst widening your brand presence. Yet, the majority of marketers have yet to take advantage of the opportunities it presents“ Client Bob Barker of Alterian, the client for whom we created Engaging Times TV, drew our attention to this quote from New Media Age.
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Front line accounts of the data revolution

I recently interviewed someone who thoroughly challenged my thinking. His name was Dr Manuel Aparicio and he’s the brains behind Saffron memory base technology – a data management system that “thinks” like a human brain. One person has dubbed it Google for the Database, we’re talking about technology that identifies connections between disparate data sets
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C-level video campaign achieves 40% watch rate

One yBC client is celebrating fantastic results of an outbound marketing campaign using our 1:1 marketing platform, VIP player. Campaign Emails Sent Click rate Watch rate Average watched A – Existing Contact 47 57% 32% 99% B – Existing Contact 61 18% 13% 91% C – New Contact 209 44% 39% 93% E – New
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yBC gives keynote for TopConsultant

Last week I was keynote speaker at TopConsultant.com’s annual conference of management consultants and industry recruiters. My job was to provide analysis on how the industry is using social media to get the attention of influencers and candidates. Despite the organiser TopConsultant.com having established itself as the UK’s leading job board for management consultants, my
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Back to basics marketing still works

Recently we interviewed branding guru Jonathan Salem Baskin and he made the point that really marketing – and in particular advertising – has gone awol. He argues that companies are effectively wasting huge amounts of money communicating the imaginary benefits of their toothpaste, when the consumer a. Can easily find out on the internet that this
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ACE provides more evidence story trumps messaging

Recently I had the fascinating experience of working my way through scores of video interviews with Academy for Chief Executives members, in order to edit up testimonials for the organisation. It was the most fun I’ve had editing content in a long time, and a timely reminder that a powerful story is hard to beat.
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Local yBC channel for Southend on Sea

Today we announced the launch of yourBusinessChannel Southend, an online TV channel dedicated to profiling Southend businesses, that we’re producing in partnership with local businessman Baiju Solanki. I first met Baiju at a networking event. He had just been named Southend’s Businessman of the Year and was mulling over ideas to promote the business community
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Video remains preferred social media activity

If you’re wondering how business can relate to people on social media, I’d recommend taking a look at Universal McCann’s recent Wave 5 social media report. This research, as I’ve mentioned previously, began in 2006 and each new report reveals the changing nature of how people spend time on the internet. In terms of yBC’s
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The irony of “research in motion”

Tomorrow, I head to Berlin to speak at the annual BlackBerry EMEA Alliance Summit 2010.  I’ll be there for the rest of the week.  Between 250 and 350 of BlackBerry’s partners – from mobile networks to niche two man developers – will be attending, and there is a packed agenda. Research in Motion (RIM, the
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yBC Insight tackles industry issues

This month, we’re in the midst of a very interesting research project for an industry organisation based in Brussels. It involves listening in online to gather intelligence related to their issues – and the early results suggest it’s going to get them a whole lot of information they aren’t getting from any other source.