Video keeps online comms on-message
When bloggers pick up company press releases, more than ¾ of them distort the original company message, according to research from PR firm Burston Marsteller and reported in Emarketer. Burson-Marsteller looked at over 150 messages sent out by FT Global 100 firms, and discovered a significant gap between the message and the coverage. Distortion was highest
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Accelerating results for a Euro B2B
If you’ve been involved with yourBusinessChannel for long, you’ll know we are champions of “accelerated connection” using social media – particularly when it comes to business development in the B2B space. This week we’re kicking off a new project to do just that with a very motivated European client. We’ve got high expectations about what
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B2Bs find social media great for brand building, relationships
Building brand reputation and awareness are the most effective uses of social media for B2Bs, according to a new data just released byMarketing Sherpa and available free on their site during October 2010. The research found 92% respondents thought social media was very effective or somewhat effective at influencing B2B brand reputation, and 91% consider
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Helping PR stay current
Keeping on top of the “stakeholder communications” brief means most PR practitioners are quietly adapting their skill set and market offer to deal with the hard fact that their clients’ important stakeholders spend a significant amount of time online. One of the most high profile examples of course is Edelman, which now advocates engaging with
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ROI guarantee goes to the heart of the matter
Are you a marketer or business leader who’s sitting on the fence about social media? Engaged but not investing? I’ve got a challenge for you. What if yBC.tv were prepared to guarantee positive ROI for all significant editorial and 1:1 marketing campaigns you do with us? Would that help? At yBC.tv we’ve been having some
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Why social media marketing is the smart option
The internet is a game changer for many businesses, including yours. You know it, but do you believe it? Here are some stats to convince you digital media is a force you need to reckon with. Social media is now officially more popular than porn on the internet. Universal McCann study finds 33% of social
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How much did your accounting firm spend on marketing last year?
If you wonder if you could have spent that money smarter read on. If you’re a typical accounting firm chances are you invested your marketing budget in traditional activities – perhaps hospitality, events, collateral and perhaps some PR and advertising in traditional media. If this is the case, you are ignoring the biggest pool of
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What does engagement mean to you?
Not long ago, I was in London with 400 marketing professionals filming our client Alterian’s Engaging Times Summit. It’s all about how marketing is changing and Alterian had some leading speakers – including DM pioneer Stan Rapp and Will Whitehorn, president of Virgin Galactic. The interesting thing has been how different marketers interpret “engagement”. At
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