yBC launches significant training platform for AXA

The yBC team (under the FinPix brand) has this year delivered a world class, cloud based, fully bespoke training platform which is now being used by AXA IM (part of the AXA group). The platform enables key stakeholders to deliver accredited CPD training to independent financial advisers across the UK and Italy, with the ability
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Core yBC team hits 18 people globally

With significant growth throughout 2017 and 2018, yBC heads into 2019 with a core team of 18 people. This is the largest the core team has been since yBC was founded in 2005. Team members are based throughout the UK and New Zealand, and also in Budapest, Hamburg, Hong Kong, Singapore and much further afield.
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Content Clever briefings shepherd in 2019

Mark Sinclair has presented to senior Asset Management leaders in Hong Kong and Singapore as part of the annual Content Clever briefings held in conjunction with Last Word Media. The briefings, which took place late November/early December, are a change for the team to update the industry on new developments in the worlds of content
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Mark Sinclair joins board of Hospitality People Group

Hospitality People Group yesterday announced that Mark Sinclair had joined the board of directors as a Non Executive Director. The London, UK based company comprises three thriving businesses specialising in human capital for the global hospitality industry. HPG Advisory Services offers unrivalled executive search services to companies looking to fill board, c-suite or executive level
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Mark Sinclair keynotes at national minerals event

Around 300 senior leaders from throughout the New Zealand mining industry atteneded the New Zealand Minerals Forum conference in Queenstown earlier this week. The two day conference and exhibition, officially opened by Minister of Energy the Hon. Dr Megan Woods, was designed to showcase the New Zealand mining sector to stakeholders and prospective investors; and
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Content Clever tour 2017: UK, Middle East and Asia

This Autumn, the yBC team once again prepared high octane presentations to update senior people in sales and marketing roles throughout the Asset Management industry. Labelled “Content Clever” – the series of briefing presentations aimed to update Fund Groups on the latest modes of communicating with their key audiences, and getting tangible results. Mark (representing
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Create a Content Marketing Ecosystem – the Brilliant Minds Story

Many companies want to be engaged content marketing, but they are really producing the same old “thought leadership” pieces where they tell stories about their own products. The 2017 Brilliant Minds Lord’s Showcase in London shows how to create truly strategic content marketing. Location: The Long Room, Lord’s Cricket, Ground Central London The 2017 Spring
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Lords London Brilliant Minds Showcase
YouTube advertising effectiveness

YouTube advertising effectiveness > TV?

As the convergence of TV and digital continues, Google now claims YouTube advertising effectiveness is greater than TV. Matt Brittin, Google’s top-ranking European executive, is set to unveil a report analysing ad campaigns across eight countries that show in 80% of cases YouTube ads were far more effective than TV ads in driving sales. Needless
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Next Gen Consumerization – Sanders cracks millennial customers

The rise of Bernie Sanders, seemingly from nowhere came as no surprise to us at yBC.tv. In our video about Next Gen Consumerization, our friends at the Leading Edge Forum made a number of predictions about how technology is changing the world. And in relation to the US election campaign some of those predictions are
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Bernie and Next Gen Consumerization-
Michael Wolff Digital TV

Digital Television is the new Television

In his new book Michael Wolff argues that digital media is becoming all about video and so digital television is the new television. Despite the hype of record digital media spend, Michael Wolff argues in his recent book Television is the new Television (2015), that digital has not bested good old fashioned TV. Instead digital media
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