Social Media: broadcast vs. engagement

Guy Rigby, on the change from broadcast marketing to marketing which engages the audience.

LinkedIn: Why your profile is probably boring…

James Potter on the power of a good LinkedIn profile

Social Media – Emerging trends by Louis Gray

Louis Gray on the emerging trends in social media.

Social Media ROI – Making profits from digital conversation flows

Keith Holdt, of Swiss Post Solutions discusses Social Media ROI

Big data – Today’s data challenge is management not capture

James Parker, of GSK, on the next challenge with big data.

New Marketing: social media vs. traditional marketing

Stan Rapp of Enguage speaks about the new marketing methods vs. traditional marketing methods.

Digital Marketing – Marketing prowess makes UK world leader

John Paleomylites, Founder of beatthatquote.com, speaks to yBC about the UK having the most effective and developed marketing industry, and more specifically in digital marketing. London is a mine of talent that businesses can draw on to benefit them.   /**/ Digital marketing is now a formidable part of any businesses marketing strategy. Online has
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Technological culture – Digital lifestyle redefining hotel luxury

Michael Levie speaks about the new technological culture

Unstructured data – the next challenge

Gayle Sheppard, of Saffron Technology, on unstructured data being a place of opportunity for organisations.

Embracing New Media – Malmaison and HDV embrace new media marketing

Robert Cook, former CEO of Hotel du Vin and Malmaison on staying current with new media channels.