Customer engagement – how do you know if they are engaged?
Don Peppers, Founding Partner of Peppers & Rogers, speaks about customer engagement.
Business Intelligence – Why we need intelligent systems
Business Intelligence insight from Saffron Technology founder Manny Aparicio
B2B Marketing – Why nonsense is the answer
Tim Washer from Cisco speaks about the need for nonsense in B2B Marketing.
Corporate reputation – more vulnerable in the Digital Age
Ramona Mehta, Partner at Mishcon de Reya speaks about corporate reputation in this new digital age
Online Networking – cast your networking net wide
James Potter, The LinkedIn Man, on casting your networking net wide.
Corporate Social Media – CEOs suffer from social paralysis
Thomas Power, Chairman of the social network ecademy.com talks to Digital Transformation TV about corporate social media. How are the CEOs and executives of organisations getting their heads around the new frontier of online social networking? The large corporate business want thing automated, but this can’t happen with engagement. It has got to be grown
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Reputation management – Digital impacts foundations of business
Guy Rigby, Head of Entrepreneurs at Smith & Williamson, on digital impacting the foundations of business
Social businesses – Two sides of the Digital Economy
Sara Daw, MD of the FD Centre on the two sides of the Digital Economy
Social Media: Social tools are behaviours, not marketing channels
Graeme Codrington, a Futurist at TomorrowToday on the mindset shift in marketing
More brands set to fail challenge of digital commerce
Leading experts including Adam Morallee of Mishcon de Reya and Richard Dennys, of Qype talking about Digital Reputation and the challenge facing High Street Brands