Business doesn’t get more intelligent than this

It seems that all of a sudden key decision makers and analysts in the corporate world are focusing more than ever before on something called “big data”.  To the uninitiated, it’s the industry of very clever, very technical and experienced people who are concerning themselves with how large enterprises can make the most sense of
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Strategic sales team supported by yBC for multi hundred million dollar deal

A team of business development specialists at yBC has just come off “high alert” after delivering a key piece of work to a pen-European client.  Our client, an outsourcing and technology business, has been in the midst of pitch to a global financial services leader.  The pitch took place earlier this week in the three
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Blackberry partners share their stories

This week, the yBC editorial team reaches a milestone in relation to a project launched earlier in the year in conjunction with the company behind Blackberry, Research in Motion.  yBC has interviewed more than 20 of Blackberry’s award winning partners (those companies which develop technology on the Blackberry platform to help businesses in almost every
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Latest video statistics: video rules OK

Most people understand/agree that video is a powerful communications medium.  Over the last few years, various studies have highlighted the power of video, including the incredible fact that video is the most popular form of communication online with more people spending time watching videos than updating their social media profiles, blogging or anything else for
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Our new client can help you read 50,000 times faster

One day you may rely on a computer to read information for you, just as you rely on your calculator to do maths. That’s if our new client Saffron Technology has anything to do with it. Saffron is a pioneer in associative memory, a data-analytics tool that’s being heralded as “Google for the database”. In
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Double digit industry beating campaign results

We’re probably not as good as we should be at blowing our own trumpets – largely because we don’t have time to draw breath. Once again, we’ve achieved some incredible results for a client, and this time I’m taking the time to share the good news. In short, we ran two campaigns for our client.
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It’s official: McKinsey finds web 2.0 pays off

A new report in McKinsey Quarterly finds networked enterprises perform better when it comes to market share gains, operating profits and market leadership. In The rise of the networked enterprise: Web  2.0 finds its payday, McKinsey finds: “statistically significant evidence that technology-enabled collaboration with external stakeholders helps organizations gain market share from the competition. They
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A lesson in storytelling at What’s Next Wales

I am always on the lookout for compelling insights and information about social media, and last week in Wales I was in for a treat. It came in the form of a keynote by Trey Pennington, US social media expert and masterful professional speaker. The event was the What’s Next social media event in Cardiff
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A fresh taste of BlackBerry

It’s five days since I got back from interviewing around 20 of Europe’s best BlackBerry app developers. Exciting is the only word I can think of to describe the ways they are putting BlackBerry to work – everything from mobile policing to e-government to production management. The people I spoke to were finalists in the
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Big opportunities for video marketing innovators

“Video is one of the most powerful methods of engaging your audience whilst widening your brand presence. Yet, the majority of marketers have yet to take advantage of the opportunities it presents“ Client Bob Barker of Alterian, the client for whom we created Engaging Times TV, drew our attention to this quote from New Media Age.
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