C-level video campaign achieves 40% watch rate

One yBC client is celebrating fantastic results of an outbound marketing campaign using our 1:1 marketing platform, VIP player. Campaign Emails Sent Click rate Watch rate Average watched A – Existing Contact 47 57% 32% 99% B – Existing Contact 61 18% 13% 91% C – New Contact 209 44% 39% 93% E – New
read more

yBC covers cutting edge of digital marketing

This week I will be in London covering the huge Technology for Marketing & Advertising (TFM&A) show in Earl’s Court. Covering topics like the latest digital, direct, data and CRM solutions this is core business for yBC and I am very excited to see what people are doing as digital media increasingly becomes business-as-usual. Our
read more

Talking insights at BlackBerry Research in Motion conference

I’ve been invited to take the main stage at BlackBerry’s EMEA Alliance Summit in Berlin next month. I’ll be talking about business development, in particular how web-derived insights can help accelerate business results.  Mobile app development and service delivery are competitive markets, and the value of mobility is extolled by some and questioned by others
read more

Don’t forget technology

Content is critical, don’t get me wrong. But in order to get that compelling content to the right person, in the right format, in the right place at the right time, you also need technology. If you were head of marketing at huge corporation you’d be heading direct to Google or Apple or Microsoft to
read more

People in glass houses…

Fresh from announcing our decision to guarantee positive ROI for all our client work, the godfather of direct marketing Stan Rapp’s comments on advertising had particular resonance when I interviewed him in Chicago recently. What did he say? “Advertising is the only business in the world that lives with 50% waste.” Perhaps Advertising Age might
read more