Ramona Mehta, Partner at Mishcon de Reya speaks about corporate reputation in the new world of digital. Companies are now open to all sorts of problems if they do not embrace this new medium. Everything has changed for every organisation globally – even individuals within corporations face this problem.
Corporate reputations can be built up over a very long period and destroyed instantaneously. Businesses have to be aware of what there brand message is and how they are perceived online in order to ‘remain with the times’ and continue to appeal to the new consumer.