Corporates and risky content

This week, I’m likely to interview Tim Washer, the comedian behind IBM’s Art of the Sale viral videos. This was a story line that cut alarmingly close to the bone, but which has paid off handsomely for IBM.

I’ll be asking him about the whole experience because as we all know companies don’t like risk. Though it’s a triumph in hindsight, I’ll bet there were a fair few issues to manage getting these videos signed off. I’m looking forward to finding out how they made it happen – no doubt there will be some lessons there.