Customer engagement – how do you know if they are engaged?

Don Peppers, Founding Partner at Peppers & Rogers, speaks about whether organsations are committed to engagement. There are different perspectives on this and different companies are committing varying resources to customer engagement.

Are your employees even engaged with company? There are certain ‘tells’ that can be used to understand whether people are engaged with a brand.



How do you get engagement in your brand? Don Peppers delivers some insight on the subject of customer engagement.