David Eldridge, Former CEO and co-founder, Alterian

CEO and co-founder, Alterian

David established his first software company in 1984 at the age of 14 to market his own software. He attended the University of Salford where he gained a first class honors degree in Business and Management Studies. Following 4 years in several roles with Royal Dutch Shell Group, he then spent 4 years leading corporate development with GB Information Management before starting Alterian. David has served as CEO of Alterian since its inception in 1997 when it was established as a UK marketing software company focused on optimizing direct mail. Today, Alterian is a public company listed on the London Stock Exchange. It leads the market with a technology platform which encompasses digital and social, as well as traditional communication channels.