(Digital) David vs Goliath – how digital networks are redefining business development strategies

Julie Meyer, CEO of Ariadne Capital
So, we never forget that innovation is really about economics, it’s not about technology. And people will get really wrapped up about, it’s disruptive technology, but it’s technology. It’s really about economics and incentives, everything in life. And so you have to look at that and you have to study it and to say, well what, you know, we’ve organised the economics this way, so therefore we’re getting that kind of behaviour. If we want to change the behaviour we have to change the incentives, we have to change the economics.

According to Julie Meyer, whether or not they are the Multinational Goliaths’ or the nimble Davids’, it is the digital enablers who are organising the business model, and defining markets. So if you are still thinking in linear or hierarchical terms, you need to update your thinking for a digital network orientation.

Featured Experts:

Julie Meyer, CEO of Ariadne Capital: http://www.ariadnecapital.com/

Gebhard Rainer, Managing Director of Hyatt International: http://www.hyatt.com/

Jamie Chappell, Global Market Director of Horwath HTL: http://www.horwathhtl.com

Adam Morallee, Partner at Mishcon de Reya: http://www.mishcon.com/

Michael Levie, Founding Partner at Citizen M: http://www.citizenm.com/

Keith Holdt, Head of Global Sales, Swiss Post Solutions: http://www.swisspostsolutions.com/