Through our partnership with Saffron Technology, yourBusinessChannel delivers advanced data analytics (sometimes called Big Data Analytics) via a tool called Saffron. Used by the US Government and for national security, Saffron brings military grade intelligence to business. We have a specific focus on:
- Market Risk Intelligence
- Anticipation and Prediction
- Social CRM
- Customer Intelligence
In 2012, Gartner identified Saffron as a new breed of business intelligence, delivering hybrid analytics of high velocity, unstructured data sources like Social Media, News, Customer records, Text and even Voice and Video. According to Gartner, through 2015, organizations integrating high-value, diverse, new information types and sources into a coherent information management infrastructure will outperform their industry peers financially by more than 20%.