Social media marketing strategy is a key element of any business development strategy in an increasingly networked and mobile world.

We regularly undertake the following activities on a project or retained basis.

  • Blogging and content creation: Fully managed, and including both video and text
  • Digital PR & Blogger outreach: Campaigns to engage bloggers and industry influencers
  • Twitter, Facebook: Building engagement and following
  • LinkedIn: Profiles, company pages, training and strategy
  • Social media monitoring: Detailed social media research using the Brandwatch platform
  • Social optimisation: Creation, optimisation and Branding of profiles
  • Microsite creation: Deployment of specialist blogging platforms
  • YouTube: Creation and management of branded YouTube presence
  • SEO: Production of optimised copy and videos for blogs and articles
  • Social media marketing strategy: Strategic advice to develop a measurable social media strategy
  • Social Media Advertising: Management of paid advertising on FaceBook, LinkedIn, Twitter, YouTube etc.

As content creation is the basis of any digital marketing strategy, yBC can offer an end to end solution, for concept and production, through to deliver and building of social following on key platforms like Twitter, Facebook and LinkedIn.