Kony 2012: A story is catapulted into our attention

With 100 million views in 6 days, a video released recently is seeing exponential growth in views. Consequently awareness is increasing and action is being taken from those watching. It’s very well produced, hard-hitting, thought-provoking and gives immediate impact.

As the narrator says, “there are more people on Facebook now than there was on the planet 200 years ago”. The call to action and the way it has been communicated is simple.

Planned and produced well, Video can have immediate impact, it can be hard-hitting, thought-provoking and can encourage action to thousands (and in this case, millions) of people instantaneously.

Because this video hit the jackpot, it has seen a direct response from Barrack Obama, thousands of people have taken action offline and millions of people have reacted online. The virality and the popularity it has generated in just the last few days is astounding.

We are now a more connected than ever before. Globalization has changed people’s perception of global issues and this is a great example of this worldwide inter-connectedness.