Making the most of your digital transformation


The whole world is undergoing a digital transformation. From the smallest business to the largest FTSE100 corporate everyone is thinking, talking about, spending time and money to understand digital and how to use it effectively. We have interviewed three experts in digital transformation for yourBusinessChannel.

Generating profits from digital conversation flows

Keith Holdt is Head of Global Sales, Swiss Post Solutions explains how the digital transformation of the consumer web has changed the way we have conversations. People communicate online, as we once did more commonly offline. This has exponentially increased the amount of unstructured data being generated. Holdt cites an example of a London based hedge fund which uses Twitter sentiments to manage their fund, which beat the markets.

Dissatisfaction bringing about our digital transformation

Dr. Manuel Aparicio, CEO of Saffron Technology describes how it is increasingly clear amongst businesses that the current technologies used to measure data and business intelligence are not getting the job done. We are at a tipping point. New technologies, like those developed by Saffron, are revolutionary when it comes to enabling businesses to make sense of the digital transformation we are undergoing.

Making the data from digital work

More conversations mean more data. Too much data and we are stuck for how to make sense of it, and use it. Franz Dill, Business Analytics Consultant, understands how we can use the exponential growth of data. It can be leveraged in order to make better decisions, generate more revenue from existing customers, and create better products and services.

The transformation beyond digital

Capgemini is advising its clients about how to handle this digital transformation. As The challenge for businesses is to keep up with constant change, because using digital to market existing services isn’t transformative. It is a change in tools. True transformation will happen when industries gear towards the experience economy, as Martin Hanlon of Capgemini explains here.