Martha Lane Fox – Digital is the key to survival

I believe very deeply that the opportunity that digital technologies afford you will give you more robust ability to survive. Matha Lane Fox – UK Digital Champion


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According to Martha Lane Fox, there are more ways to be more connected important things via technology, than there were in the last economic downturn.

How would it have been possible to just get out there and select some customers and talk to them in the past as easily as it can be now through a facebook group or through a LinkedIn group or through a Twitter profile? There are so many ways that you can connect into your customer base, and stay close to it. And it isn’t just about customers. There is the opportunity to save money by using digital technologies smartly, whether it’s with cloud computing or how you talk to your employees, partners or suppliers.

Both outside your business and internally, digital technology can help you ride the wave of recession and transformation.