Stan Rapp speaks about the change in the way marketeers are able to use media to get their message across: there is a new way of marketing. Traditional ways of communicating with consumers is “crumbling”. Social media is the new marketing. You can have interactions with customers like never before, instantaneously!

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Brands and large organisations can now learn more about their consumers than ever before. Meaning the next time they want to communicate with that individual the interaction will be much more personalised and specific. This is revolutionary. Social media really is changing the way businesses market their products and services.