We were asked by our client, Aberdeen Standard Investments, to produce a series of four short, punchy, engaging videos for a campaign. We worked through various options but ultimately chose to use a strong storytelling framework across each of the videos. We sent in one of our journalist colleagues who not only interviewed the subject
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We like to help clients to differentiate their content wherever possible, as this is one of the ways in which you are more likely to get higher levels of attention than your competitors. We were given the challenge of finding a venue which was “something different” for a round table discussion being conducted by Aberdeen
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At Tuesday’s Brilliant Minds Showcase at Lords Cricket Ground in London, the yBC team filmed an interview with Formula One’s David Coulthard MBE.  David is well known as one of Britain’s most successful Formula One racing drivers, turned presenter, commentator and journalist.  He has driven with Williams F1, McLaren and Red Bull, retiring in 2008. However, the
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Harvest Global Investments is a China-based financial services organisation which is growing both its business and its reputation, globally. We were asked to develop two flagship videos for the group in their two main languages – Chinese and English. Our team conducted shoots in Hong Kong and Beijing and did the interviews in both English
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We’ve all been there: that two or three month period when it seems that just about every clever initiative or piece of excitement is happening at once. This is what happened with our client Eastspring Investments, a Singapore-based fund group owned by Prudential PLC, when in Q4 2018 they found that they were faced with
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