Team designs integrated campaign for Eastspring Investments
With a strong brand in Asia, Eastspring Investments wanted to raise awareness in Europe. Our team was selected to design and deliver an integrated campaign focussing on Eastspring’s Emerging Markets capabilities. Each of the elements of this campaign is outlined below. In-depth industry research The campaign started with in-depth research conducted by the Last Word
read more
Jupiter, AXA, Premier and Baillie Gifford launch Axis
During Q3 and Q4 2017, four more Axis products have been launched by fund groups to each promote one of their funds. Axa used Axis to promote their Global Short Duration bond, Jupiter focussed on their distribution product, Baillie Gifford their European fund, and finally Premier, their Optimum Income fund. As with previous versions of
read more
Global consultancy firm adds world class experts
PA Consulting is a top tier brand with an impressive global footprint and significant client projects in both the private and public sectors. To remain competitive and current, the firm delivers training and support to its partners and employees globally via a sophisticated training portal, called The Academy. The yBC team helped significantly with this in
read more
Candriam launches innovative SRI academy
When Candriam decided to launch a training academy focused on SRI to help intermediaries to better understand the SRI approach to investing, they knew that they needed to have the best content and achieve maximum impact. Our team was called in to help Candriam take the high-quality content they had pulled together and ensure that
read more
T. Rowe Price highlights on the ground research capability
T. Rowe Price called the digital team in to help highlight the fact that key people from the T. Rowe Price team ‘get out there and meet the companies’ that they ultimately end up investing in. The hero video and additional clips that were created as part of this campaign built upon T. Rowe Price’s
read more
Innovative use of immersive/360-degree video
When Natixis Investment Managers called the digital team in to help them launch a campaign around risk, it was clear that they really wanted to make a splash. They asked for something which would capture the attention of the market and help the business to clearly position its approach to investments. Immersive video at the
read more
Video Series for EFG AM
The team from FinPix was asked to help create some core video assets for EFG Asset Management. Once the key interviewees from within the business were identified we worked with the client to schedule, conduct, and shoot the interviews, and then create a hero video and accompanying video assets for use ongoing. The hero video
read more
Video: What’s on IFA’s minds?
As part of a wider strategy, Architas was looking to create empathy and conversation amongst its IFA audience and wanted to use video as a key tool. FinPix was invited in and made recommendations around series of interviews with IFA’s to find out what was on their minds. The interviews were set up, shot, and
read more
Content Clever tour 2017: UK, Middle East and Asia
This Autumn, the yBC team once again prepared high octane presentations to update senior people in sales and marketing roles throughout the Asset Management industry. Labelled “Content Clever” – the series of briefing presentations aimed to update Fund Groups on the latest modes of communicating with their key audiences, and getting tangible results. Mark (representing
read more
Talent attraction for Rocket Fuel
yBC was asked to help fast growing technology company Rocket Fuel attract top talent to the business with a series of key talent attraction videos. Rocket Fuel was founded in 2008 and is now one one of the fastest-growing technology companies in the world with offices in 20 countries. It specialises in working with Big
read more