James Potter, The LinkedIn Man, speaks to Digital Transformation about business networking, and more specifically online networking. The online world has now allowed you to do this more easily than ever. The very nature of LinkedIn, Facebook, Twitter means you can maintain relationships with people globally at the touch of a button.

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James explains that you never know when a relationship could be valuable to the work you might be doing. Retaining contact with everyone you meet is therefore advisable with online networking allowing you to do this in a non-evasive way.