Helping industry bodies, business leaders and corporates adapt, collaborate and engage in the networked economy. In 2017 the world stands three years into a revolution as significant as the industrial revolution or the information age. Leading experts we’ve interviewed call this revolution by different names. The Connected Economy. The Age of Context. Next Gen Consumerisation. Whatever you call it, in this digitally networked age, fundamental business assumptions are being changed as the centre of gravity moves away from your firm and towards consumers outside your walls. But is is also driven by social factors. Consumers and employees are increasingly tech savvy and connected. Gen Y became the largest part of the workforce in 2015. Because information can be shared instantly and inexpensively on a global scale by individuals using cheap consumerised technology, the value of the centralised decision making and expensive bureaucracies is diminishing. yBC helps industry bodies and leaders to adapt to a networked economy. To organise their networks of allies, customers and stakeholders in to an industry channel, and to collaborate with them in valuable ways