image 1
    Connected economy
  • image 2
    Google goes social
  • image 3
    Digital Natives
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    connected consumer
  • image 5
    Military grade Intelligence

The big video statistics 2012 - Group ONE

  • Internet Users make 18 visits to a video site each month on average. (Source: Yell)
  • More than 70% of all YouTube viewers are outside of U.S (Source: Social Media Training UK)
  • “How to” is the fastest growing video category on YouTube (Source: Social Media Training UK)
  • Over half of the Internet population visits at least 3 different video sites every month (Source: Yell)
  • YouTube is banned in 4 countries: Libya, Sudan, China, and Turkemistan (Source: Social Media Training UK)
  • On Facebook, 500 years of YouTube video are watched everyday (Source YouTube Press Stats)
  • 100 million people like, share, or comment on YouTube every week (Source YouTube Press Stats)
  • More than 20% of global YouTube views come from mobile devices (Source YouTube Press Stats)

The big video statistics 2012 - Group TWO

  • Zappos & Shoeline saw 30% and 44% increase in conversions respectively using video (Source: Social Media Today)
  • Using video sitemaps, Discovery Channel saw 123% increase in video streams (Source: Social Media Today)
  • Retail websites increase conversions by 30% thanks to video (Source: Social Media Today)
  • Users are 200x more likely to click on in-stream ads vs standard banners (Source: Media Mind)
  • Online display ad spend in the U.S. will reach $12.7 billion by end of 2012 (Source: TechCrunch)
  • Video has 41% higher click-through-rate (CTR)than Plain-Text (Source: Business2Community)
  • Video advertising (US) will reach at least $5.4 billion by 2016 (Source: BizReport)
  • Video ads pulled in $2 billion in 2011(Source: BizReport)