Louis Gray, the now Product Marketer at Google+ spoke to yBC and Digital Transformation TV about the world of social media. In this clip he speaks about social media becoming so engrained in the lives of people that you won’t even think about it anymore. Much like the Internet and email itself – you assume that everyone has it.

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Social media is going to be integrated into all business scenarios in all departments without colleagues even thinking about it. The multitude of platforms means there are so many possibilities to be influential in particular subjects.