Can Investors ‘Fix the World?’ New series takes an in-depth look
With over 100 trillion US dollars of Assets under management globally, Asset Managers control more levers for change than any other industry… can they “Fix the world”? Our new series trailer has dropped … Asset managers have a lot of power to direct investment towards the innovative tech, the ideas and the people that can
read more
Making an impact in Vienna
When Zurich based client ThomasLloyd Group told us they wanted to make a splash in Vienna, we started work on an urgent project to help them with a digital exhibition presence and a next level speaker presentation. We can’t share the presentation publicly, but the visuals for the exhibition are below. We decided to go
read more
New Security TV series launches
The yBC team is thrilled to announce the launch of Security TV. The series focuses on latest trends and challenges facing businesses as we emerge from a global pandemic and get back to business. The first six episodes feature experts in access automation, physical security, digital security and keeping people safe. These will be released
read more
Cracking the code for the security industry
When Australian client Torus asked us to help explain their market leading security product to new prospects in the United States, we had one word in mind: video. After spending time to understand the ins and outs of their clever security product, we set to it – coming up with a video concept, a script
read more
yBC announces new series ReThink Digital
The team at yBC is now working on a new ReThink series. With this most recent series we’re working on, we’re turning the cameras back on organisations like our own, and looking at the world of content development. Viewer attention is in hot demand, and this series examines the new approaches which are working. ReThink:
read more
New ReThink series takes an in-depth look at investment world
yBC’s hard working editorial team is pleased to announce a new ReThink series, due to launch later in 2022. ReThink : Investing will focus, as the name suggests, on the world of investment – with a particular focus on whether, and how, investment can be a force for good at the same time as providing
read more
Editorial team begins research phase for Security TV
Last week, the editorial research team at yBC began outreach to potential interviewees for our latest online series, Security TV. The team is initially focussing on interviews with organisations in three industries, as well as the usual approach of connecting with academics, commentators and others who span multiple industries. Interviews are slated to begin as
read more
Changing investor minds: focussing on impact
yBC has been delighted to be working with the Zurich based team at ThomasLloyd Group over the past few months. ThomasLloyd is a global investment and advisory firm with a difference: they have a sharp focus on social and environmental change, with a portfolio of projects which provide great returns whilst at the same time
read more
First sponsor confirmed for new editorial series
The team at yBC is delighted to confirm a new sponsor for an equally new editorial series. CIC Technology, trading as Torus, has been confirmed as the founding sponsor of a new series which will focus on all aspects of security. yBC’s CEO, Mark Sinclair, says that the team is delighted to have secured Torus
read more
Never been so animated
Over the last 10 to 15 years, it has become increasingly hard to get attention in almost every market. Consumers have been suffering information overload and there are so many platforms, media format and channels, that some marketers are finding it really hard to get cut through. We’re constantly working with clients to keep ahead
read more