yBC seeks NZ based design and edit freelancers

We’re looking for two New Zealand based freelance professionals work with our team on current projects.  Both positions will start with small, specific deliverables, but the work could very well scale significantly. As a freelancer, you’ll need your own equipment and base, and be experienced delivering great quality outputs first time. Details of requirements for
read more

yBC announces new “ReThink” channel

As digital engagement specialists, we’re just a little bit more than excited to announce the launch of a new online channel to help organisations navigate the impacts of Covid-19.  The world has certainly changed, almost overnight, and for many, the next few months and weeks are going to be very challenging. With these massive challenges
read more

New service launched to increase engagement despite Covid-19

In our new normal, all businesses will be heavily restricted with events and meetings. This will fundamentally change how organisations use content to build and maintain relationships. Research shows that episodic, multi-topic, binge-worthy content performs way better than other content types: think video series, mini-documentaries, podcasts, information bulletins, digital briefings…  These formats enable you to
read more

A dozen more Brilliant Minds join the channel

Last week, the teams from yBC and Harvey Thorneycroft Limited came together once again for two days of concentrated filming in London.  Over a dozen new people joined as interviewees/commentators on the rapidly expanding Brilliant Minds channel. Amongst them, Lord Seb Coe, well known British politician and former track and field athlete. As a middle-distance
read more

Brace yourself for the mind-smash that is “deepfake”

If you’re not already thinking about deepfake and how it might impact your industry, it’s time to do so. The phenomenon describes the situation where new technology including AI allows people to quickly and easily create videos which appear real (but aren’t) and make it look like a well known person has said something on
read more

Another election won (and lost) via digital strategies

We’ve seen it before. First with Barack Obama, when his team leaned heavily on social media and digital platforms to create a surge of support which got him elected, and again for his second term in 2012. Then in subsequent campaigns both in the US and the UK in particular, including the Brexit referendum. And
read more

Video Briefing – After the hype has died down

In the last couple of years everyone has been talking about sci-fi style tech such as virtual reality, self driving cars and AI… but what are they talking about in 2019 now the hype has died down? Harvey Thorneycroft and Mark Sinclair are joined by 6 Brilliant Minds tech experts and business leaders to explore
read more

Bad news for sales & marketing professionals

Just when you thought it couldn’t get much more difficult to get attention online, a new study reveals that global attention spans are narrowing.   The research, conducted by the Technical University of Denmark, finds that due to the amount of information that is presented to the public, people have more to focus on, and
read more

A Formula One double whammy for yBC

At Tuesday’s Brilliant Minds Showcase at Lords Cricket Ground in London, the yBC team filmed an interview with Formula One’s David Coulthard MBE.  David is well known as one of Britain’s most successful Formula One racing drivers, turned presenter, commentator and journalist.  He has driven with Williams F1, McLaren and Red Bull, retiring in 2008. However, the
read more

yBC team returns to Lords

It’s not very often you can ask over 200 business leaders to give up a day of their time, sit still, and thank you enthusiastically for it.  Yet, Harvey Thorneycroft and his team achieved just that once again, yesterday, and with very good reason. The Brilliant Minds Showcase took place at Lords Cricket Ground yesterday.
read more