New year, new frontiers. This week has been truly international – I’ve spoken to a British company that’s manufacturing some incredible technology in India, a major Chinese company and a business based on the US eastern seaboard. What do they have in common? They want to understand and track what’s happening with their brand and competitive landscape online.

It can be done. And if your competitors aren’t doing it yet, they soon will be. This is a great time to claim first mover advantage in your space.