Unstructured data – what are businesses doing about it?

Keith Holdt, Head of Global Sales at Swiss Post Solutions, speaks to Digital Transformation about businesses not utilizing the 80% of the data that sits outside their organizations. Businesses have to harness the unstructured data being created by the social networks, including Twitter, Facebook and Google+, in order make the correct decisions on a day-to-day basis. The amount of unstructured data being created is a real problem for many organisations, with many not knowing how to get on top of it.


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This data is essential in making effective decisions. Appreciating this fact is very important as this unstructured data is a mine of valid, relevant and insightful information.

Find out more about Keith Holdt: Click here