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If you enjoyed this video about information management strategy why not watch more TV shows on Connected Economy TV?
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Connected Economy TV will continue to follow ideas about data, access to data and connecting with customers.
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In this TV show Thomas Power explains why he thinks the best information management strategy is to be ORS (Open Random Supportive).
A big discovery for me, going back to 2009, was the way the internet or the web behaves and thinks. You, as a human, you have to match it, you can’t make it match you. Primarily, when we’re taught at school, at university, at church, by parents, whoever teaches us teaches us things like don’t talk to strangers, teaches us to behave primarily closed about information – keep it to yourself, be selective about what you read, you notice, you share – and try and be in control of everything in your life – you know, your calendar, your money, your time, your job, your relationships – try and be closed with information, selective with what you use and be in control of everything.
That’s the institutional world that’s trained all of us, at school, at university, at church, wherever. The internet, or the world wide web, is a network, it’s not a hierarchy, it doesn’t have layers, it’s just a lump of glue connected together.
And the environment online is completely open, the web is completely open, it doesn’t have any closed bits. Oh, you can have a VP tunnel through it out of China, fine, you can call that a closed bit, but primarily the infrastructure is an open environment.
There’s no CTO, there’s no Chief Executive Officers, there’s no CFO, there’s no shares on the stock market, it’s the internet. Who runs it? I don’t know, no idea. The data is flowing in it in a random way. People think it’s structured and organised, it isn’t, it’s completely random.
So, it’s very hard to be selective with random data sets and the more you embrace the random the better data sets you get, the more selective you are the more blind you are.
Ironically, being selective makes you blind; accepting the random makes you more aware, ‘cause you’re more engaged in the change, the shift, of the way the data sets flow at you. And then lastly you have to be supportive online, you have to behave like a friend, not like somebody who seeks control or seeks power or seeks to dominate, none of that works online, you have to be very friendly and supportive all the time, to everybody.
Whether you have a relationship with them or not, whether you’re trading with them or not, if somebody asks for help on the internet, you help them. And that shift, from institutional thinking – close, selective, controlling – to network thinking – open, random and supportive – as I say, that took me a long time, ’99 to 2009.
Now, four and a half years of just studying that, teaching, training, coaching, supporting, nudging … and I do think it is more of a nudge than a push.
It’s a long old journey and it’s not like you can sort of get to the end of it and say ‘da da, I’ve nailed ORS, I am ORS, you’re just gradually evolving and evolving and evolving, meanwhile the systems are getting more and more complex around you, the data is getting harder, people are looking at their mobile phones 150 times a day, trying to get context from this phone.
You know, where are my friends, what are they all doing, what location am I in, who am I? You know, we’re being fed from this context machine, trying to understand. And the only way you can deal with the information coming at you from Facebook or Twitter or Linked In or Google Plus or Instagram or whatever you might be using, is to deal with it in an open, random and supportive way.Information management strategy is just one element of the connected economy. There is more expert discussion to come.
Connected Economy TV is following ideas about big data and digital strategy with new shows everyday.
The digital economy creates a lot of unstructured data. In this TV show Nigel Huddleston discusses the challenge of making it relevant to your business.
There’s a real hot topic around big data and it means lots of different things to different people.
But I think the key is, is finding an intelligent way to make this massive confusing information relevant to what you’re looking at.
I think in the hospitality sector again, one of the key things is, is bringing in data from third parties and your own data in a meaningful way
So integrating things like your loyalty programmes with search behaviour, you know, who’s looking for what hotels in which cities and at what times and from what devices, and being able to track that with your own data.
And bring all of these bits of information together so that you can both serve the user but also carry out transactions and push information to the user in a meaningful way.
It’s very confusing. There’s lots of companies out there trying to help with this at the moment.
It’s early stages but it’s very, very important to the industry.
Connected Economy TV is following discussions about the digital economy and we will have more expert insight daily.
I can’t really send things to people who are under 18 to buy a product that was, for certain products need an adult to buy. I’m breaking the law, I can’t do that. Now, that could be because the data we have, our data births that we captured are rubbish. So it’s this kind of information you’re thinking, right, we can’t do that. We’ve got some wrong information. So understanding the data is key for any organisation, before you go down the route most people want to talk about is more of like the insight and the analysis and trending and behavioural output, that’s great, but make sure your data’s right first place."
I mean traditionally you could commission a piece of research. You can go outside into a shopping centre and ask people. You can phone people up. But nowadays email, internet, social media again, these channels can potentially be used. And that helps back more to another point you recently made about how quick you can do that. So if you know someone bought a product as of yesterday, how impressive would it be if that company got back to you and actually said to you, “Well how was your customer journey? How do you think? You bought this product. They actually tell you what product that they bought. And then do that within a week back to your buyer, that’s quite impressive. You know, and it sounds relatively straightforward, and companies should be doing that. But again, because of technology and systems and integration and that kind of thing, not a lot of companies can do that."