- Engagement Platforms
- yBC Digital Services
- Business TV
Connected Economy TV will continue to explore ideas around the digital economy and there will be more TV shows from Michael Levie.
If you found this video about digital engagement interesting, why not browse more TV shows and briefings on Connected Economy TV.
In this TV show Thomas Power explains why he thinks the best information management strategy is to be ORS (Open Random Supportive).
A big discovery for me, going back to 2009, was the way the internet or the web behaves and thinks. You, as a human, you have to match it, you can’t make it match you. Primarily, when we’re taught at school, at university, at church, by parents, whoever teaches us teaches us things like don’t talk to strangers, teaches us to behave primarily closed about information – keep it to yourself, be selective about what you read, you notice, you share – and try and be in control of everything in your life – you know, your calendar, your money, your time, your job, your relationships – try and be closed with information, selective with what you use and be in control of everything.
That’s the institutional world that’s trained all of us, at school, at university, at church, wherever. The internet, or the world wide web, is a network, it’s not a hierarchy, it doesn’t have layers, it’s just a lump of glue connected together.
And the environment online is completely open, the web is completely open, it doesn’t have any closed bits. Oh, you can have a VP tunnel through it out of China, fine, you can call that a closed bit, but primarily the infrastructure is an open environment.
There’s no CTO, there’s no Chief Executive Officers, there’s no CFO, there’s no shares on the stock market, it’s the internet. Who runs it? I don’t know, no idea. The data is flowing in it in a random way. People think it’s structured and organised, it isn’t, it’s completely random.
So, it’s very hard to be selective with random data sets and the more you embrace the random the better data sets you get, the more selective you are the more blind you are.
Ironically, being selective makes you blind; accepting the random makes you more aware, ‘cause you’re more engaged in the change, the shift, of the way the data sets flow at you. And then lastly you have to be supportive online, you have to behave like a friend, not like somebody who seeks control or seeks power or seeks to dominate, none of that works online, you have to be very friendly and supportive all the time, to everybody.
Whether you have a relationship with them or not, whether you’re trading with them or not, if somebody asks for help on the internet, you help them. And that shift, from institutional thinking – close, selective, controlling – to network thinking – open, random and supportive – as I say, that took me a long time, ’99 to 2009.
Now, four and a half years of just studying that, teaching, training, coaching, supporting, nudging … and I do think it is more of a nudge than a push.
It’s a long old journey and it’s not like you can sort of get to the end of it and say ‘da da, I’ve nailed ORS, I am ORS, you’re just gradually evolving and evolving and evolving, meanwhile the systems are getting more and more complex around you, the data is getting harder, people are looking at their mobile phones 150 times a day, trying to get context from this phone.
You know, where are my friends, what are they all doing, what location am I in, who am I? You know, we’re being fed from this context machine, trying to understand. And the only way you can deal with the information coming at you from Facebook or Twitter or Linked In or Google Plus or Instagram or whatever you might be using, is to deal with it in an open, random and supportive way.Information management strategy is just one element of the connected economy. There is more expert discussion to come.
If you are interesting in hearing more about business risk, keep an eye Connected Economy TV.
Robert Scoble is a major player in the connected economy. He works as hard as any Grand Slam winner, as Thomas Power explains in this TV show.
The reason I love Robert Scoble so much. I’m a former serious tennis player and I always think of the players in my time in the ‘70s and ‘80s who were the players of the moment for me – Bjorn Borg and John McEnroe and Jimmy Connors, Roscoe Tanner – and you know the modern day equivalent of those – the Roger Federer, Djokovic, Nadal, Murray.
They’re the sort of modern version of what I remember as a kid, and I try and use those sort of top four guys online and think who are the top four guys online? You know, who is the Roger Federer on the internet?
"A learning, networking, publishing, posting, sharing machine"
And that person is Robert Scoble because he works so incredibly hard, he studies so incredibly hard, he’s interviewed like three or four thousand people around the world, he goes to every conference he can, he networks, he reads, he interviews, it’s just relentless, he’s a learning machine, he’s a learning, networking, publishing, posting, sharing machine, like Roger Federer is at hitting that ball so beautifully at tennis and winning all those grand slams.
He’s the grand slam winner online and when, with something new like Google Glass, which is you know like the Apple IIe in 1977, it’s right at the beginning of its birth, that product, and we don’t know what it’s going to be when we’re all loaded up with these face-mounted computers.
He just plays with it, you know, he puts on this thing and he has a photo. His wife Marion takes a photo of him in the shower wearing a face-mounted computer and then he posts it everywhere, on Facebook, on Twitter, Linked In, Google, just to see what people think.
And that photo went so viral, because you don’t associate wearing a facial computer with being in the shower, with water because, you know, it might be plugged in, even though it isn’t, but the battery and water and so on.
That photo really established him and Google Glass and, more importantly, face-mounted computers, which is new to us, as the king of social media in Business Week and Fortune and Forbes and Wall Street Journal and FT, you know.
This guy is so crazy, he’s the kind of social media. And that desire to be totally open, totally random, totally supportive, on all the social platforms, with any technology, all the time, I really admire and respect because it’s … to me it’s just phenomenal. And to do that for 100 hours a week, relentless, for what must be 20 years, to me that is a unique gift.
"I’d like to see mini Scobles everywhere."
And he probably has every ailment known to man, you know, getting in his way but he overcomes every ailment he has to just consume, learn and share, and I … I think if we had a world of consume, learn and share and teach, we’d be advancing much faster, much faster. I’d like to see mini Scobles everywhere.
If you want to learn more about the internet just like Robert Scoble, Connected Economy TV have more shows on from the industry experts in the midst of the digital revolution.
The digital economy creates a lot of unstructured data. In this TV show Nigel Huddleston discusses the challenge of making it relevant to your business.
There’s a real hot topic around big data and it means lots of different things to different people.
But I think the key is, is finding an intelligent way to make this massive confusing information relevant to what you’re looking at.
I think in the hospitality sector again, one of the key things is, is bringing in data from third parties and your own data in a meaningful way
So integrating things like your loyalty programmes with search behaviour, you know, who’s looking for what hotels in which cities and at what times and from what devices, and being able to track that with your own data.
And bring all of these bits of information together so that you can both serve the user but also carry out transactions and push information to the user in a meaningful way.
It’s very confusing. There’s lots of companies out there trying to help with this at the moment.
It’s early stages but it’s very, very important to the industry.
Connected Economy TV is following discussions about the digital economy and we will have more expert insight daily.
Disruptive technologies that can completely change the way an industry works may be developed by another industry all together. Keith Coats Discusses:
Disruption in business is probably not going to come from within your own industry, and the danger of benchmarking is that we mark ourselves and our progress against those who are running the same race.
There’s a large bank in Africa who rolled out an entire African strategy who, by benchmarking themselves against fellow competitors, that’s all they looked at.
They went into Africa to discover that the biggest competitor to banking came from cell phone technology, or mobile technology, people transacting through their mobile devices, that changes the rules of the game.
So, the principle is this, is if we’re only looking within our industry, at people running in the same race as us, the chances are we’re not going to see the disruption.
And smart organisations today are looking far enough and wide enough outside of their windows to … and asking the right questions to see the disruption that will change the rules of the game.
And our message to big companies who are leaders in their own particular sphere is don’t wait to be disrupted, be the disruption in your own industry, change the rules of the game.
And if you don’t and you become complacent and you focus on business efficiencies, there will come a time when somebody will disrupt your industry and it’s going to come from outside.
Disruptive technologies are huge factor in our connected economy. Connected Economy TV will continue to bring you expert TV shows about this new industrial revolution.