Tag: Bluewater

 

Data to understand the customer journey

Author

Categories: Big Data & Data Analytics, Customer Engagement, Marketing Strategy
Tags: Avancer Management, Bluewater, Westfield
Nigel Palmer: “There’s a huge amount of data available.  And we heard today about how we can know how many people come in and out of a 200 meter square, where they’d been two hours ago etc.  And that’s really good data.  And consumers at a personal level, if you can be intimate with them and [...]
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