Tag: B&Q

 

Consumers now more informed

Author: David Walker

Categories: Online Research
Tags: B&Q, Incite
David Walker: “The consumer now has got access to real independent information, so they’re more savvy now.  They don’t just trust what a business says to them, they can review wider information and in particular the views of other consumers.  I mean that’s the big shift.  People are not now looking at the independent review [...]
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