Tag: CVI


The Triangle Matrix

Author: John Halpin

Categories: Customer Engagement, Direct Marketing
Tags: Customer Volunteered Information, CVI, Tesco Bank
John Halpin: “Most organisations will do a lot of DM, predominantly a letter to a customer, an offer to a customer or a prospect.  And they will get potentially a good response rate for them, between one and two percent.  That will wash its face and make money for the organisation.  From a customer perspective looking [...]
Related videos

The Triangle Matrix

Author: John Halpin

Connected marketing for high ROI

Author: James Kirk (yBC.tv), Stan Rapp

Digital engagement not just a buzz word

Author: Don Peppers, James Kirk (yBC.tv)

Communication strategy for start-ups

Author: James Kirk (yBC.tv), Louis Gray

Access to data comes with responsibility

Author: Gerald Lawless, James Kirk (yBC.tv)

Digital engagement allows companies to work with customers

Author: James Kirk (yBC.tv), Stan Rapp

Disruptive technology makes user experience seamless

Author: James Kirk (yBC.tv), Sean Worker

Social media usage requires certainty

Author: James Kirk (yBC.tv), Jo Malone

Business growth show: Enabling humans

Author: Bruce Dickinson, James Kirk (yBC.tv)

Digital channels should be exploited

Author: James Kirk, Simon Vincent

Digital engagement creates information at the edge

Author: David Moschella, James Kirk