Tag: CVI

 
triangle matrix

The Triangle Matrix

Author: John Halpin

Categories: Customer Engagement, Direct Marketing
Tags: Customer Volunteered Information, CVI, Tesco Bank
John Halpin: “Most organisations will do a lot of DM, predominantly a letter to a customer, an offer to a customer or a prospect.  And they will get potentially a good response rate for them, between one and two percent.  That will wash its face and make money for the organisation.  From a customer perspective looking [...]
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