Tag: developing economies

 

Marketing communications strategy -Telling stories

Author: Ibrahim Ibrahim, James Kirk

Categories: Business Strategy, Marketing Strategy, Retail in Different Markets
Tags: consumerism, developing economies
Marketing communications strategy has a pattern. In this TV show Ibrahim Ibrahim looks at consumerism and status symbols within emerging economies. Marketing communications strategy in developing economies The developing economies are going through the cycle of consumerism that we went through two decades ago. I think this idea of buying stuff and buying logos and just [...]
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