When launching their Energy Impact Trust on the London Stock Exchange, Swiss Investment firm ThomasLloyd needed more than a hero video. As a smaller, exciting player in a world of big institutional elephants, this was an opportunity to communicate their brand purpose to the investment community at large … and for a vital goal.

ThomasLloyd funds, builds and operates sustainable energy infrastructure in emerging markets like India. As these economies mature, demand for energy is rising, which makes Asia the battleground where the climate struggle will be won or lost. yBC was commissioned to create a 3 minute social media video to explain the mission, and why Asset Managers should urgently consider allocating funds to sustainable energy. The resulting “explainer” video below was used on LinkedIn to support the successful London Stock Exchange launch.