Tag: magazines

Marketing communications strategy in the digital economy

Author: Ed Fuller, James Kirk

Categories: Marketing Strategy
Tags: magazines, Marriott, Middle East, newspapers
Marketing communications strategy has changed a lot over the past 40 years, as Ed Fuller of Marriott Lodging International discusses in this TV show. Marketing communications strategy –  The biggest change in 40 year career In 40 years the industry has changed, the business model has changed,  but the marketing certainly has dramatically [...]
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