Tag: marketing database

 
Turning-the-customer-into-a-person-with-data1

Turning the customer into a person with data

Author: John Halpin

Categories: Big Data & Data Analytics, Marketing Strategy
Tags: marketing database, Tesco Bank
John Halpin: “The big thing we’ve done is what I call building a marketing database.  It sounds relatively straightforward, it’s my remit and the job’s what I’ve been tasked to do.  You’d be, not surprised, but people would be surprised, a lot of organisations can’t actually do that and they fail.  They might spend millions [...]
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