Tag: Nectar

 

Organisations struggle to unlock the intelligence

Author: James Kirk, John Halpin

Categories: Big Data & Data Analytics, Marketing Strategy
Tags: Clubcard, Nectar, Sainsbury’s, Tesco, Tesco Bank
John Halpin: “Not great, I would say, in the life of the UK economy, certain areas and certain industries may be a bit better, but not that great.  A lot of businesses will talk about being customer centric, you hear a lot of them talk about this.  And you’re not empowering the customer, putting the [...]
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