Tag: newspapers

Marketing communications strategy in the digital economy

Author: Ed Fuller, James Kirk

Categories: Marketing Strategy
Tags: magazines, Marriott, Middle East, newspapers
Marketing communications strategy has changed a lot over the past 40 years, as Ed Fuller of Marriott Lodging International discusses in this TV show. Marketing communications strategy –  The biggest change in 40 year career In 40 years the industry has changed, the business model has changed,  but the marketing certainly has dramatically [...]
Related videos

Marketing communications strategy in the digital economy

Author: Ed Fuller, James Kirk

Connected marketing for high ROI

Author: Stan Rapp, James Kirk (yBC.tv)

Digital engagement not just a buzz word

Author: Don Peppers, James Kirk (yBC.tv)

Connected marketing through blogging

Author: Louis Gray, James Kirk (yBC.tv)

Connected marketing in a digital market

Author: Don Peppers, James Kirk (yBC.tv)

digital engagement analytics measure the ROI of social media

Author: Louis Gray, James Kirk (yBC.tv)

Communication strategy is stronger with video

Author: Nigel Huddleston, James Kirk

Digital engagement creates information at the edge

Author: David Moschella, James Kirk

Access to data helps business development

Author: Sir Nigel Knowles, James Kirk

Social media policy: Employees to executives

Author: Bob Barker, James Kirk

Connected marketing in the digital economy

Author: Bob Barker, James Kirk