- Engagement Platforms
- yBC Digital Services
- Business TV
Social media usage has become a normal part of life and businesses should be using it as a way to understand customers. In this TV Don Pepper explains why ignoring the conversation is 1950s thinking.
Today, if you don't pay attention to your customer engagement, then what that means is you're not paying attention to the conversation. You're not paying attention to what your customers are saying about you, to each other. You're not engaged in that yourself. You're not paying attention to the level of attractiveness that your brand--. I mean what kind of brand manager would not want to know how engaged his customers are. I don't know, a brand manager in the 1950s maybe, I don't know. You're not in Kansas now. This is reality. Facebook and MySpace and YouTube and Flickr and LinkedIn and Orkut and all of the other kinds of social media sites. It's different. It's different now.
If you enjoyed this video about social media usage, please browse more shows on Connected Economy TV.
If you found this video about embracing digital channels interesting , why not watch more TV shows on the Connected Economy Channel
Social media policy should extend outside the marketing department, as Bob Barker explains in this TV show.
So companies are just waking up to the fact that they need to leverage their employees.
There’s a terminology that says marketing is far too important to be left to the marketing department, and that is the terminology that’s becoming true now with social media.
So if you just do push only marketing you’re not you know, you’re back to your 2% response or less, or if you’ve just got that mind-set that is, it works but it’s not terribly efficient and people don’t trust that marketing anymore.
So what companies are beginning to realise is that the that sales people and individuals in the company represent a really good way of getting their content out there, the important content that people need to engage with, particularly in the business to business area.
And so people are beginning to realise that if their sales people and their key executives aren’t good online they need to do something about that because if they haven’t got. For example, if they’ve got ten people on LinkedIn and they’ve got no picture of them.
They may be brilliant, but anyone of a younger generation is gonna look them up and think well, I don’t want anything to do with them. They obviously don’t understand this new world.
So there’s the companies beginning to realise that. LinkedIn has gained huge momentum the last few years as a defacto platform for people connecting in business.
So companies are beginning to realise the power of LinkedIn, companies are beginning to realise the power of content and getting people to share that content through social channels.
And it’s very important that individuals are used to share that content. It’s much more easy these days.
You’ve got these share buttons on the bottom of all the content. But even people knowing that they can just click on that content and it will share it, people generally don’t know that.
So there is a big opportunity to educate people who haven’t had that education because nobody told you how to use a PC, nobody told you how to use social media to get that education and help the firm do its marketing.
Connected Economy TV will have more TV shows about social media policy, usage and trends. Why not bookmark the page?