Tag: ROI

Stan-Rapp-says-smart-companies-have-moved-beyond-“doing-to”-their-customers

Connected marketing for high ROI

Author: Stan Rapp, James Kirk (yBC.tv)

Categories: Business Strategy, Digital Strategy, Direct Marketing, Marketing Strategy
Tags: customer engagement, customer welcome your messages, customers looking for you, facebook, in touch with customers, increase opportunity to get ROI, lowered costs, ROI, technology has changed marketing, Twitter
Connected marketing that uses digital channels to engage with customers is more effective and cheaper than what came before, as Stan Rapp explains in this TV show. Connected Marketing is a fundamental change Technology has changed marketing, fundamentally. It is changed it in the best possible way. It has lowered the cost, and increased your opportunity [...]
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