Tag: SP Group

 
What-is-Shopper-Marketing1

What is Shopper Marketing?

Author: Nick Cole

Categories: Marketing Strategy
Tags: SP Group
Nick Cole: “Shopper marketing is really about how you influence customers’ behaviour, consumers’ behaviour, turning browsers into buyers. So it’s about the type of messages that you use, not actually how they look. So, for example, if you’re selling something like chocolate it’s not just about telling someone it’s great chocolate. You might say it’s [...]
Related videos
What-is-Shopper-Marketing1

What is Shopper Marketing?

Author: Nick Cole
Turning-browsers-into-buyers”

“Turning browsers into buyers”

Author: Nick Cole
Fastidious-consumers-emerging-more-1

Fastidious consumers emerging more

Author: Nick Cole
Technology-brings-personalisation1

Technology brings personalisation

Author: Nick Cole
Online-advertising-disconnected-to-stores1

Online advertising disconnected to stores

Author: Nick Cole
Digital-signage-vs.-print-media1

Digital signage vs. print media

Author: Nick Cole
The-changing-face-of-retail1

The changing face of retail

Author: Nick Cole