Tag: stories

 

Shopping is now about selling stories

Author: Ibrahim Ibrahim

Categories: Customer Engagement
Tags: Portland Design Associates Ltd, stories
Ibrahim Ibrahim: “The developing economies are going through the cycle of consumerism that we went through two decades ago.  I think this idea of buying stuff and buying logos and just accumulating status symbols is prevalent.  But I think, like in the developing economies, there’s a shift from status symbols to status skills, no longer.  And [...]
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