Tag: trip advisor

 
Information-at-the-edge

Digital engagement creates information at the edge

Author: David Moschella, James Kirk

Categories: Customer Engagement, Marketing Strategy
Tags: Amazon, reviews, trip advisor
Increased digital engagement is creating more data, which can be very useful for marketing as David Moschella discusses in this TV show. Digital engagement is more powerful that marketing messages Well increasingly the information at the edge, in our view the information created by customers prospects, the community at large, is the single [...]
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