Aimia: Iterating digital change with real consumers

Author: Susan Doniz, James Kirk

Categories: digital change
I mean this is all the stuff that you hear talked about, but a lot of the changes that we're making is, you try to do small pilots focused in with clients or members because what you can do is, you know often what Google does or what other companies do as they look at the small subset and they can test things out. So we're doing a lot more smaller testing and seeing what the results are towards that and then iterating through the changes.
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