Appreciating the validity of data

Author: John Halpin

Categories: Big Data & Data Analytics
Tags: Tesco Bank
John Halpin: “There’s a data explosion happening in the world and the industry now as well.  There’s more and more data coming on board.  You have got to start at some of the basics, you know, in terms of have you got the customer details right?  Have you got their permission to talk to them and offer them offers and campaigns and interact with them and all these kind of basic pieces of information that you need, even before you go down the realms of transactional information and data mining and segmentation and modelling and that kind of thing.  But there’s a constant battle about sort of, it might sound very interesting having  multimillion rows of information, but actually using it doesn’t require that much."  
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