Big data & mobile drive the next retail revolution
Categories: Future of Retail
, Mobile & Cloud
Tags: Javelin Group
"What you can say though with some clarity is that really what’s going to drive this next generation of the evolution of retail is going to be customer insight on the one hand and mobile technology on the other. And clearly those two overlap significantly in a lot of ways. But it’s really from the customer side and the merchandising side, it’s around much more detailed understanding of your customers, more real time understanding of your customers and then the mobile technology, allowing you to interact with your customers much faster and in situ. That’s going to be the big, big change in terms of the relationship between brands and retailers and their consumers."