Business risk of ignoring the digital economy

Author: Martha Lane Fox, James Kirk (

Categories: Business Risk, Digital Strategy, Digital Trends
Tags: cost space, new technology
Using new technology may seem like a business risk but, as Martha Lane Fox discusses in this TV show, it is a risk not to.

Business risk - Getting left behind

It’s not that If you don’t get online or use the technologies immediately then ‘this’ will happen. I don’t think it’s quite like that, I think its a long term systemic problem. You will just be left behind because you will be operating in a world that’s just not as modern as other people. So you won’t be taking advantage, both of new cost space that you can have by using technology better, but also the new markets that you can reach. So I don’t necessarily think that you’ll fall of a cliff today or tomorrow. But over time I just don’t think you’ll be able to be competitive.

If you are interesting in hearing more about business risk, keep an eye Connected Economy TV.

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